Ever since Google opened its doors to its flag ship social network Google plus on the 20th of September 2011 people have been signing up and getting involved in there thousands, and surprisingly enough Google plus has now surpassed the social giant twitter in January 2013 with a whopping 500 million users.
Google has tried their hand at social before and failed miserably but as with any good business they have dusted themselves off and tried again. I must admit Google plus is definitely one of my favorite social networks if not my favorite, its usability and capabilities in my opinion far surpass the likes of twitter, Facebook and LinkedIn. The platform allows users to control everything from one account without the need to create 2 or more for personal and business like Facebook and twitter. However 1 question that has been on everyone’s lips of late is “How the hell do I make it work for my business”? Well that’s where Teknet marketing comes to your rescue, over the next couple of posts we will be delving in to G plus and showing you the do’s and don’ts and uncovered gems that make Google plus a must for business.
How to get your business started with Google Plus
If you have not yet set up your G+ page I have created this brief video to help you on your way Click Here.
Ok, so now we have our page set up how do we start attracting new potential clients to your business page? First of all we need to ensure we know what content we are going to be distributing through this channel and who to. I would personally take a little time to research competitors, not to copycat what they are doing but to see what content gets more interactions and comments. This will allow you to then begin putting the frame work together for your content marketing strategy, which we will talk about in more depth in later posts.
One of the first ways to increase visibility to your G plus page is to invite current connections, Google gives you the option to import your email list, this can either be personal contacts or business contacts and obviously I’d choose the later.
Now that we have some contacts within our business page we can start creating our circles and organising our contacts. This is extremely useful and helps organise the content you wish to see and distribute. For instance if you are a selling a service such as an accountant it would make sense to set up circles such as current clients, industry leaders, competitors and prospects. The reason for this is Google allows you to share updates with particular circles, so you can now tailor your content to suit.
For instance you may want to advise current clients that its approaching the end of the financial year and time is running out to get the books in order, you may want to advise prospects on different ways they can help save on tax or how best to manage cash flow and then you can use the industry leaders circle to keep up to date with industry news and also begin networking with others that have complimentary services for your business.
That’s all for this post, but in the next post we will get into how to start attracting new people into your page and also discuss how to put together a content strategy for your Google plus business page.