Many people still think of a blog as just an online diary, that’s what I used to think as well, before I got into SEO. However i’m now older and wiser and want to give you some real blogging advice.
Social media has of course taken some of the spotlight from blogging as there are now more ways than ever to connect and interact with your customers. This was what was so inviting about blogging, it gave a business a platform to give their customers an insight into their operations and to also give them high quality information about a specific industry.
There is no way that I can transmit all of the information that I need to fully explain myself through a twitter posting or a Facebook status, I can however provide a brief overview of the article subject and supply a link for further reading, a link back to my blog!
There are hundreds of examples through the world of people using blogs and social platforms to expand their businesses. Remember that people will be much more interested in your knowledge of a specific industry than they will in information about you. This type of posting will also offer more longevity and long tail value.
Long tail value is a great thing to utilise in your internet marketing campaign. It is possible to supply high quality information whilst also targeting a term that could draw visitors into your website, this situation is a win-win as the customer or reader gets the information they want and you may also receive business from the visit.
People are usually skeptical of working with new businesses just as they are skeptical of strangers in a high street. Blogging is a great tool to build trust with your customers and honest and reliable content will encourage people to invest in your services.
You can also build trust with your customer by giving the option to socially share the information, including an image of yourself as the post author and also by branding the post up with your business logo and name.
Organic search traffic is going up and up and in order to make the most of the rises you should try to get creative, infographics are fantastic for displaying information to your clients easily and bear in mind that if you aren’t able to create one of these, there are thousands of people who can and will for a small fee.
Finally you should remember that in terms of socially reaching your target audience you should focus on interactions and reach. Your content needs to start conversations and reach communities through sharing. If you remain focused when blogging you might even stumble across an idea you didn’t even think of before starting the post.
We hope this blogging advice was useful, if you have any questions please feel free to leave a comment below.