convert more clicks into customers
split testing to achieve higher conversion rates on your website
We take a look at your conversion funnel to your ‘goal’ and analyse where improvements could be made. You goal can be anything from an enquiry form, a purchase, a visitor reaching a certain page, or even a phone call. We use your current conversion rate as the ‘baseline’ and aim to improve upon it.
We may feel the need to install survey widgets, heat maps and click trails on your site to find out more about your visitors and what they are doing on your site. This will give us a better insight into why some visitors are not completing goals. In turn, we can make better decisions on what to change on the site.
what we test
What we test is what we think will have the biggest positive effect to your bottom line. Countless arguments have been had in marketing departments all over the country about what will work and what wont. Our answer is always simple. Test it.
Testing a font change or a subtle colour change will hardly ever make a big difference. We don’t caught up in that world… When testing we need to get realistic. We test the offer, the prices, where and how the call to action sits on the site, we test removing elements of a web page so that there is more focus on elements that matter, we test phone number positions, guarantees, testimonials and much more.
Once one variation of your website converts better than another conclusively, we end the test and put the winning variation live. Then we move onto the next test.