Paid search marketing involves advertising on websites, search engines and social networks – instantly putting your website in front of more people. Campaigns can be setup quickly and target any search terms, products or services you like, without the need to wait for your website to climb the natural rankings like it has to with search engine optimisation (SEO).
One of the great features of paid search marketing is how specific you can be. There are a lot of different targeting options across platforms, as well as being able to focus on specific search terms so that you can deliver adverts to people looking specifically for that product or service.
There are 3 main models available to paid online advertising:
- Pay Per Click (PPC) – You are only charged when someone clicks on your advert.
- Pay per delivery – You buy advert deliveries and pay per 1000 views, regardless if they generate any clicks.
- Programmatic – Utilising audience insights to market across multiple platforms at the right times to reach your audience in the best way
Teknet Marketing’s Paid Search service can help with any paid search campaigns. from dipping your toe with a small test campaign to see how paid search might work for you to a full cross channel market dominating campaign we have the experience and skills needed to run an amazing campaign for you.
Here are a few of the channels that we offer advertising on:
- Google Search and display networks
- Bingads (Bing and Yahoo)
+ More than 50 other niche advertising patforms
All of these have targeting options, so we can vary the way we deliver adverts based on your business requirement and target audience. These include search terms on search engines such as Google and Bing, but also by demographics like age, gender and location on Facebook because of the nature of the platform. Other ad platforms also have their benefits – such as being able to target certain websites rather than people when they’re actively searching for a product.