We were retained by The Pallet Truck Shop in 2006 to raise their online profile in the natural rankings for key search terms such as ‘pallet truck’, ‘pallet trucks’, ‘pump truck’ and ‘pump trucks’ plus a number of other associated search terms related to their product range.
At the same time they also wanted us to take over the hosting, maintenance and support of their website which was based on the Magento platform.
We are extremely pleased to say that we have gained and retained page 1 rankings in multiple search engines for all of their most competitive search terms for over 12 years now. With all the Google updates and horror stories we hear of sites with penalties we have not been affected at all and have maintained a steady top 5 position throughout the entire period for all main target search terms.
Over the period we have also upgraded the Magento platform a couple of times to ensure its secure and performing correctly. Even though Magento is a pain and full of bugs we did not want to do anything to jeopardise the natural rankings and so we wanted to ensure that we could keep the same page names and URL’s through the re-development.
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