Many searchers do prefer to click on the natural listings, however around a quarter or a third of all clicks do click on PPC advertisements. Paid search marketing can sometimes be more predictable and stable than SEO, it provides speedy results, allows good control over the marketing campaign and it is an excellent way to target specific markets through keywords.
We offer the following Paid Search Marketing services:
- Google Adwords (Pay-Per-Click)
- Bingads (Pay-Per-Click)
- Facebook Ads
Google Adwords allows you to ‘reach out to potential customers within a few kilometres of your business, or broadcast your ads to entire regions or countries…With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach your target customer with AdWords.’ Adwords allows you to target specific target audiences, see how many people see your ads, how many visit your website and who calls your business up as a result. The budget is also adjustable throughout the advertisement and there is no contract with Google Adwords.
Bingads is pay-per-click advertising on Bing and Yahoo search engines. It enables you to reach more customers in specific target segments. You create ads and bids on keywords, when people view your ad they are taken to your website.
Facebook Ads is one of the most efficient ways to advertise online, as Facebook has over 2 million active users. The target audience of your ad can be narrowed down by demographics, behaviours and contact information.
Paid Search Marketing Portfolio
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