Search engine optimisation is the art of promoting a website to appear on page 1 of the natural rankings for its desired search terms. Appearing high on relevant search terms in the natural search results in Google will increase visitors to your website, and therefore sales or enquiries. This is also known as website rankings.
Our team have been operating within the SEO market for over 20 years now and we have customers that we achieved top natural rankings in very competitive markets over 14 years ago and are still there today. When considering a new supplier think about their overall experience, track record and performance before letting them lose on your website, in today’s market its easier to destroy a websites ranking than it is to effectively promote a site.
There are a lot of factors which can affect SEO – it’s not just about adding keywords to a website. Optimisation involves other factors to manipulate a website’s rankings within search engine results pages. Our SEO services cover all aspects of the promotion but also back link profile monitoring and removal of any toxic or bad links to ensure you never get a penalty from Google.
There are a lot of benefits to search engine optimisation, and it should always be a key component of any digital marketing strategy. The fact is that people trust natural rankings more than they do paid adverts so that is why in a PPC campaign you are lucky to get a 4% click through rate for a top advert but a position 1 natural listing on the same search term will attract a click through rate of between 40-60% that’s 10-15 times the traffic on the same search term just because its a natural listing.
For more information on some of the Search Engine Optimisation projects we have undertaken in the past, check out our Portfolio! Or, if you want to read more on SEO, here’s our blog!